About me

Designer, strategist, & storyteller.

I'm a product designer based in Bengaluru who loves turning complex problems into experiences that feel simple, human, and trustworthy.

My design philosophy

  • Start with research, not assumptions
  • Measure impact, not just output
  • Design for trust, not just usability
  • Co-create with cross-functional teams

My journey

From code to pixels to impact

I'm a product designer based in Bengaluru who loves turning complex problems into experiences that feel simple, human, and trustworthy.

My journey began in engineering—writing code taught me how things work, but talking to users showed me why they matter. That curiosity led me from building interfaces to researching behavior to designing products people actually want to use.

I thrive at the intersection of research, strategy, and craft. Whether I'm facilitating workshops, instrumenting metrics, or prototyping in Figma, I'm most energized when design decisions ladder up to measurable impact.

Currently, I'm driving AI-powered growth initiatives at PushOwl by Brevo, where I've shipped features that lifted revenue +35% and onboarding activation rates. Before that, I built design systems at Branch and led research at Apna—each role sharpening my ability to balance speed with rigor.

Beyond client work, I design Notion templates for organized chaos, publish UX writing breakdowns on Medium, and maintain a growing library of Figma interaction kits. These side projects keep my skills sharp and remind me why I fell in love with design in the first place.

When I'm not pushing pixels or running usability tests, you'll find me exploring Bengaluru's café scene, hunting for the perfect pour-over, or sketching storyboard ideas in one of my many notebooks.

Design principles I live by

The values that guide every project I touch

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Measure the impact

Every design decision should ladder up to a customer outcome and a business metric.

🤝

Co-create early

Bring cross-functional partners in from day one to build shared ownership.

🔒

Design for trust

Microinteractions, tone, and accessibility cues build or break confidence.

🔍

Stay curious

Ask why, test assumptions, and keep learning from the people who use your products.

How to spot me

The small things that make me, me

Certified coffee enthusiast chasing the perfect pour-over.

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Bengaluru local who treats bookshops like treasure hunts.

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Notebook always in tow for sudden storyboard ideas.

Life lately!

happy memories ❤️

Life lately moment
Life lately moment
Life lately moment
Life lately moment
Life lately moment
Life lately moment
Life lately moment
Life lately moment