Building products that feel inevitable
AI flows that feel honest and reliable.
PLG journeys from activation → retention.
What I'm best at
PLG & Trials
Designing onboarding that convertsAI Product UX
Prompt strategy, trust signals, error handling, and evalsResearch → Systems → Ship
User interviews, design systems, and testingGrowth Experiments
A/B tests, funnel analysis, copy writing
Kind words from wonderful people
Here's what collaborators have shared about working together
Top recommended skill: DESIGN SYSTEMS
"During our time working together, she consistently demonstrated a strong aptitude for design systems and excelled in her work. One of her standout qualities was her willingness to explore new ideas and approaches. She showed great creativity and was not afraid to step outside of her comfort zone, resulting in innovative and unique design solutions."
Top recommended skill: SYSTEMS & CRAFT
"Riya's transition from an intern to a full-time designer at Branch was impressive. She took on the large task of migrating Figma from Invision, cleaning it up in the process and completing it far more quickly than anyone anticipated. Her professional growth, adaptability, and dedication to design excellence made her a valuable asset to any team."
Top recommended skill: B2B PRODUCT
"I had the opportunity to work with Riya on multiple B2B and B2BC products at Branch. She was always able to take complicated Enterprise requirements, digest them, and identify the critical UX path they required to complete the job. I highly recommend Riya for any design role."
Top recommended skill: PRODUCT STRATEGY
"Riya joined our team as an intern and quickly progressed into a Product Designer. She conducted a UX audit on our platform, provided actionable insights, gathering useful feedback to identify improvement opportunities. It was a real pleasure to work with her again in the future for any design-centric and collaborative mindset."
Top recommended skill: UX RESEARCH
"Our team was delighted to have Riya since she was the one who drove User research for the whole design team single-handedly at Apna. She is the calmest person in the room and the most hard-working one too. I have seen her grow exponentially reason being the curiosity that she carries with her and will always learn more. She is a designer who solves a problem by empathy."
Top recommended skill: PLG & GROWTH
"Riya excels at methodically breaking down complex problems and finding solutions where others see dead ends. What sets her apart is her product growth mindset. She doesn't just complete tasks – she identifies opportunities to improve systems and processes along the way. Her attention to detail and data-driven strategic approach elevate any team she's part of."
Previously worked with
Best-in-class product teams.
Available to collaborate with innovative startups.
A timeline of roles, achievements, and impact shaped along the way.
Side projects that matter
Flagship experiments that show how I think and build
UX Bites
Micro-case studies exploring the psychology behind delightful product experiences.
Figma pattern generator
Reusable system generator used by thousands of designers in the Figma community.
Prana: your time is limited
Built with React and Framer Motion to nudge mindful breaks for busy founders.
AI UX Patterns Analysis
Deep dive into 10+ AI design patterns with usability, consistency, and accessibility analysis.
My little sticker store
Turning admiration for joyful products into tactile, shippable stickers.
Abha: Palette generator
Palette helper that checks contrast and spins up accessible colors fast.
Notion templates
Lightweight frameworks for planning, journaling, and creative thinking.
Stress relief
Mobile-first exercises with soft animations for quick resets when life feels loud.
Figma templates
Polished screen mocks and interaction kits that keep my skills sharp and give friends a head start.
Thoughts & writings
Writing about PLG, growth, UX psychology, and product strategy.
Start here: Free Trials That Convert my favorite breakdown of PLG + UX
Sign Up vs Register vs Join
Figuring out when to use which CTA while looking at principles of UX writing.
Read on Medium →Permission Microcopy
Why users always say no and how to fix it with better microcopy.
Read on Medium →Free Trials That Convert
Why free trials actually convert users, not just confuse them.
Read on Medium →Loom's Viral Growth
How Loom built virality into a B2B web app through smart design.
Read on Medium →YouTube's Gamification
YouTube's new gamification push and what it means for engagement.
Read on Medium →Rethinking Pricing Design
Designing pricing flows from a business metrics perspective.
Read on Medium →
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Let's work together
Open to sr. product design or product+design roles in B2B, AI, and PLG teams.