Building products that feel inevitable

Riya Jawandhiya
Live build log
$ trust_signals.deploy()

AI flows that feel honest and reliable.

$ growth.experiments()

PLG journeys from activation → retention.

What I'm best at

PLG & Trials

Designing onboarding that converts

AI Product UX

Prompt strategy, trust signals, error handling, and evals

Research → Systems → Ship

User interviews, design systems, and testing

Growth Experiments

A/B tests, funnel analysis, copy writing

Kind words from wonderful people

Here's what collaborators have shared about working together

Selected work

A curated collection of projects where research meets delightful design

Bhava preview

Riya Jawandhiya

AI diagramming made instant and trustworthy

Turning a side project into an AI diagramming tool used by 1,600+ people.

  • 0% ↑ activation
  • 0 MRR in 4 weeks
PushOwl PLG preview

Riya Jawandhiya

Designing onboarding flows that convert

Product-led growth retention system that improves trial → paid conversion for Shopify merchants.

  • Improved trial conversion
  • PLG retention system
Branch preview

Riya Jawandhiya

Building design systems and enterprise flows

Designing for marketing and developers—building systems for Disney and Spotify partners.

  • 0% ↓ churn
  • 0% ↑ revenue

Riya Jawandhiya

AI campaign generator that merchants trust

5-second peek at the system shipping intelligent flows that drive revenue.

  • 0% ↑ activation
  • 0K MRR in 4 weeks
Design System preview

Riya Jawandhiya

Building reusable calendar components

Versioned libraries that cut design Q&A by 50%.

  • 0% ↓ design Q&A
  • Reusable components
More case studies coming soon
more case studies coming with snail's pace :p

Previously worked with

Best-in-class product teams.
Available to collaborate with innovative startups.

🌿 Branch
🦉 PushOwl
💚 Brevo
💼 Apna
📚 BitClass

A timeline of roles, achievements, and impact shaped along the way.

    UX Bites preview

    UX Bites

    Micro-case studies exploring the psychology behind delightful product experiences.

    UX psychology PLG
    Role Product design + research
    Year 2024–25
    Platform Web series
    Figma Pattern Generator preview

    Figma pattern generator

    Reusable system generator used by thousands of designers in the Figma community.

    Design systems Automation
    Role Product design + build
    Year 2024
    Platform Figma plugin
    Prana Chrome extension preview

    Prana: your time is limited

    Built with React and Framer Motion to nudge mindful breaks for busy founders.

    Behavior design Wellness
    Role Product design
    Year 2024
    Platform Chrome extension
    AI UX patterns analysis preview

    AI UX Patterns Analysis

    Deep dive into 10+ AI design patterns with usability, consistency, and accessibility analysis.

    AI Research
    Role Research + design
    Year 2024
    Platform Web report
    Sticker store products

    My little sticker store

    Turning admiration for joyful products into tactile, shippable stickers.

    Ecommerce Branding
    Role Brand + ops
    Year Ongoing
    Platform Ecommerce
    Abha palette generator preview

    Abha: Palette generator

    Palette helper that checks contrast and spins up accessible colors fast.

    Accessibility Design systems
    Role Product design + eng
    Year 2024
    Platform Web app
    Notion templates gallery

    Notion templates

    Lightweight frameworks for planning, journaling, and creative thinking.

    Productivity Systems
    Role Product design
    Year Ongoing
    Platform Notion
    Stress relief micro app preview

    Stress relief

    Mobile-first exercises with soft animations for quick resets when life feels loud.

    Motion Wellness
    Role Product design
    Year 2023
    Platform Mobile web
    Figma templates pack preview

    Figma templates

    Polished screen mocks and interaction kits that keep my skills sharp and give friends a head start.

    Design systems Community
    Role Product design
    Year 2024–25
    Platform Figma

    Thoughts & writings

    Writing about PLG, growth, UX psychology, and product strategy.

    Start here: Free Trials That Convert my favorite breakdown of PLG + UX

    Snipe Assistant

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    Let's work together

    Open to sr. product design or product+design roles in B2B, AI, and PLG teams.