# Riya Jawandhiya - Product Designer Portfolio

> Senior product designer specialising in ad tech, PLG trial flows, campaign builders, attribution UX, and 0→1 product design. Five years at Branch Metrics, PushOwl, and Brevo. Currently Senior Product Designer at Flipkart, Bengaluru.

## About

Riya Jawandhiya designs the dashboards, campaign flows, and onboarding paths that marketers use at scale. Her work sits at the intersection of measurement precision and user confidence - where the activation gap is almost always a clarity gap.

Contact: riyajawandhiya@gmail.com
LinkedIn: https://www.linkedin.com/in/riyaj

## Case Studies

- [PushOwl PLG - Different stores need different starts](https://riyaj.in/work/pushowl): Four trial paths based on Shopify order count, with AI campaign templates, offers after stall signals, and managed setup. Observed results in tested cohorts: +35% revenue lift and +15% trial-to-paid conversion. Day-two campaign sends rose 42% in the smallest cohort.
- [PushOwl AI - A campaign starts before the editor](https://riyaj.in/work/pushowl-ai): AI-assisted data queries, email creation, and audience selection. Observed results across shipped features: +35% campaign creation rate, about 18 minutes saved per campaign, and first valuable output in roughly 90 seconds.
- [BFCM Hub - Personalized campaign design](https://riyaj.in/work/bfcm-hub): Six behavioural cohorts, one adaptive hub, first BFCM in six years where product contributed meaningful revenue at PushOwl / Brevo.
- [Bhava - A founder's log](https://riyaj.in/work/bhava): Week-by-week log of building Bhava, an AI diagramming tool, from 0 to 1. Covers pricing, onboarding, activation, and the decisions that changed each metric.
- [Branch Attribution - Six screens, twelve changes](https://riyaj.in/work/branch-attribution): Attribution platform UX redesign told as six annotated screenshots. −50% QA time, −22% churn on affected flows.
- [PushOwl Managed Service - Trust-first design](https://riyaj.in/work/pushowl-managed-service): Booking page redesign that led with trust over pricing. 0.2% → 12% booking rate, 275% lift, 40% lower churn on managed accounts.
- [eKart Referrals - Replacing the physical trip](https://riyaj.in/work/ekart-referrals): Replaced a broken in-person hiring journey with a 2-minute digital referral flow for Flipkart delivery agents. Three coordinated surfaces: referrer app, referee onboarding, hub manager dashboard.
- [Flipkart Ads - Self-serve campaign platform](https://riyaj.in/work/flipkart-ads): Seller-side ads manager redesign. Reduced upfront decisions from 15 to 3–5 contextual steps per screen, guided by category benchmarks.

## Writing

Published on Medium - topics include UX copy, trial design, permission patterns, and growth:
https://riyajawandhiya.medium.com

## Side Projects

- Bhava (AI diagramming): https://bhava.app
- Pattern Generator (Figma plugin): https://www.figma.com/community/plugin/1496047280525391230/pattern-generator